Nothing Solemn About Edun’s Requiem Dress
Written by Urban Sherp on July 14th, 2008
Who: Edun
What: ‘Requiem’ Dress in Japonica Print
Where: Edun Online, marked down to $145
Why: If you haven’t checked out the latest in organic clothing, you should. No longer is it the baggy hemp tie dyed home spun look you would find at a Phish concert, not that there is anything wrong with that………but brilliant designers are now looking to organic fabrics as a way to be socially and environmentally responsible without compromising quality, texture or style. Edun is a prime example of that.
The main driving force behind the Edun line is Ali Hewson (a.k.a. Bono’s wife) powered by her goal to empower the African community by creating a viable and sustainable and beautiful product that is at least partially manufactured in African made. She has employed the design expertise of Rogan Gregory (who did a recent cameo for an organic clothing line at Target) to create a fabulous line of eco-friendly items. The clothing is very chic melding a rocker vibe with femininity. I love the way elements of nature are incorporated into their design. Goodbye boring flower prints, hello edgy bold prints.The result is a unique print, and a unique look. So not only will you walk around feeling great in a unique style, but you’ll also feel great for supporting indigenous people and promoting sustainable design.
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Update: September 2, 2008 - I finally tracked down a live version of this Edun Dress at envi in black. Absolutely adorable–but beware the sleeves are a tad on the blouson side, and you might need to purchase in a size smaller than normal. Still super cute, excellent quality silk, and a great look. Definitely a dress to rock out in.
Update: April 20, 2009 – SOLD OUT almost everywhere, found one available in black (which I actually like better, but you miss the zipper detail on the back) at mr. charles for $295.