Loomstate is coming to select Target stores for a limited edition run April 19th-May 16th). Expect comfy casuals for men and women that beg to be taken to the beach. Pieces you can just throw on and head out the door; shift dresses, board shorts, hoodies, broken in tees and plaid (plaid is the IT look for the season, expect to see a lot of it!), all in 100% certified organic cotton and all at a great price. Hello Spring.
Loomstate is yet another brand born from fashion savant Rogan Gregory (he also created a Rogan line for Target and was a co-creator of Edun). Loomstate is an environmentally conscious and socially conscious company that only uses 100% certified organic cotton sourced from farms in India, Peru, Turkey, Africa and the US. The production process is closely monitored to ensure that the factories adhere high environmental and labor standards.)Preview this Post
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Update: April 20, 2009; I must say I am bit underwhelmed with this line. As to be expected, it is a very casual line-and the light weight tees with designs inspired by nature will work well this summer, but I was less inspired by the ill-fitting tops and dresses and the plaids ( I know plaid is the trend of the moment, but these are not that flattering) Was much more impressed with the men’s options, the military jacket, board shorts and jeans would be great spring/summer staples.