Big News in Eco-Fashion
Written by Urban Sherp on February 1st, 2010
Since big name designers from around the globe like Diane Von Furstenburg, Thakoon and Jose Castro made headlines last week with their tribute to eco-fashion at The EcoChic Geneva Fashion Show and Exhibition featuring sustainable and ethical ready-to-wear and couture looks, there has been a slew of news in the world of eco-fashion. Perhaps it is finally catching on…..
1) Diane Von Furstenburg – organic soy jersey dress with vintage necklace & gloves
2) Reem Alasadi – dress made from recycled vintage corsets & ballet dresses
3) Thakoon + Wired – silk dress printed with natural dyes & necklace of recycled metals
4) Jose Castro – 100% paper dress & vintage corset
Emma Watson’s (of Harry Potter fame) collaboration with eco-fashion label People Tree, Love from Emma, will hit stores on Febuary 8th. Their collection features youthful, comfortable and environmentally and socially conscious clothing for both men and women including jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear. The line is made using 100% organic and FairTrade certified cotton and hand crafted by FairTrade groups in Bangladesh and India. Emma’s main motivation in creating the line was to promote fair-trade and ethical fashion. She donated her entire fee as creative advisor to support the communities where the collection was made.
Irish designer, Sharon Wauchob has joined Edun as their new Creative Director. Edun founder (and wife of Bono), Ali Hewson was looking for someone to bring the socially and environmentally conscious fashion label in to the 21st century. Sharon is known for her innovative looks and her use of unusual materials and fabrics. The new collection is expected to launch Spring 2011.
And some not so good eco-news – don’t believe the labels…. European brands H&M, C&A and Tchibo have been caught up in an organic cotton fraud selling what they claim was 100% organic clothing, but after testing, it was discovered that 30% of the ‘certified organic’ clothing was actually a genetically modified cotton sourced from the same supplier in India. And to add insult to injury, when the tainted organic collection was found out, instead of donating the ‘contaminate’ cotton clothing to charity, H&M slashed it and trashed it – for shame!
