Rocker Bono and his wife Ali Hewson, founder of eco/ethical fashion label Edun, are starring in the latest advertising campaign from Louis Vuitton. Hoping to use the fame of their parent company LVMH to showcase the Edun label and hopefully catapult it into an internationally recognized brand. The ads are absolutely stunning and the product of a talented photographer (Annie Liebowitz), a powerful landscape (Africa), 2 beautiful souls (Bono & Ali) and cool, effortless styling (check out the Edun/Louis Vuitton limited edition Keepall 45 bag decorated with handmade Kenyan charms made by fair trade jewelry company MADE).

Read more: http://www.nydailynews.com/lifestyle/fashion/2010/09/03/2010-09-03_ad_nauseum_how_many_messages_can_bono_designer_wife_ali_hewson_and_louis_vuitton.html#ixzz0yZaVUbc6 …. )with the tagline ‘Every journey begins in Africa.’ Bono and Ali donated their fees for the ad to the Chernobyl Children’s Project International, Conservation Cotton Initiative and TechnoServe, which fosters enterprise in the developing world.

Also making headlines for in the world of eco-fashion is rocker, Pretenders front woman and proud PETA activist, Chrissie Hynde. She is collaborating with fellow musician JP Jones (and has also consulted with Todd Oldham and John Bartlett) to launch a collection of vegan clothing with rock-n-roll in mind, think skinny jeans, cowboy boots, handbags and faux leather jackets. Hynde was turned onto eco-fashion thanks to friend and vegetarian Emmylou Harris. The collection is coined Fairground Luck. No date yet set for the launch.